22
valentines box
Skip itSoft demand (-99.1% this quarter) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.11avg listing price — sweet spot $15–$100
Review moat
Bad4,808.71avg incumbent reviews — the moat a new listing must climb
Price range
Bad$5.64–$16.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad$27K$27K/yr · 1.7M searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-99.1%90-day search growth — must beat 0% to launch