54
vaginal ph
Worth a lookShows low returns (0.1%), but soft demand (-8.1% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Great$16.14avg listing price — sweet spot $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Good$2.99–$41.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$107K$107K/yr · 142K searches
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Review moat
Bad12,205.42avg incumbent reviews — the moat a new listing must climb