54
vaginal odor
Worth a lookShows low returns (0.1%), but soft demand (-8.7% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Avg price
Great$14.98avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$2.99–$33.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$183K$183K/yr · 246K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Review moat
Bad11,112.54avg incumbent reviews — the moat a new listing must climb