60
vaginal moisturizer
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible$3.1M$3.1M/yr · 1.6M searches
Avg price
Incredible$25.45avg listing price — sweet spot $15–$100
Price range
Great$9.34–$49.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,676.53avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.9%90-day search growth — must beat 0% to launch