45
usnea
Skip itSoft demand (-28.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great112.56avg incumbent reviews — the moat a new listing must climb
Avg price
Great$22.63avg listing price — sweet spot $15–$100
Price range
Great$12.95–$38.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$88K$88K/yr · 46K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-28.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier