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55

urinal cleaner

Worth a look

Shows low returns (0.3%), but soft demand (-7.1% this quarter) keeps it on the watch list.

Market size 27Growth 21Conversion 92Competition 38Returns 99Price range 85Avg price 95Brand share 49Review moat 83Quality gap 50

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$30.47

avg listing price — sweet spot $15–$100

Conversion

Great11.3%

search→purchase rate — share of searches ending in a sale

Price range

Great$7.67–$64.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great331.61

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$115K

$115K/yr · 33K searches

Growth

Bad-7.1%

90-day search growth — must beat 0% to launch

Reviews