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unwaxed dental floss
Skip itA concentrated shelf (top 5 take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$286K$286K/yr · 168K searches
Avg price
Okay$11.47avg listing price — sweet spot $15–$100
Price range
Okay$5.05–$22.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,642.71avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf