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unscented massage oil
Skip itSoft demand (-25.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.22avg listing price — sweet spot $15–$100
Price range
Great$9.77–$45.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad$97K$97K/yr · 57K searches
Review moat
Bad6,635.05avg incumbent reviews — the moat a new listing must climb
Growth
Bad-25.8%90-day search growth — must beat 0% to launch