54
unscented laundry detergent
Worth a lookShows low returns (0.2%), but a deep review moat (22,675 avg reviews) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Market size
Great$1.0M$1.0M/yr · 474K searches
Avg price
Great$15.87avg listing price — sweet spot $15–$100
Price range
Great$8.03–$36.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad22,674.58avg incumbent reviews — the moat a new listing must climb