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unscented cleaning products
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.59avg listing price — sweet spot $15–$100
Price range
Good$3.88–$38.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$648K$648K/yr · 315K searches
Review moat
Okay3,691.06avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand