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unna boot
Worth a lookShows a sweet-spot price point ($29.26 avg), but soft demand (+2.1% this quarter) keeps it on the watch list.
Avg price
Incredible$29.26avg listing price — sweet spot $15–$100
Price range
Great$9.01–$75.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Review moat
Great455avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$208K$208K/yr · 73K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+2.1%90-day search growth — must beat 0% to launch