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unflavored toothpaste
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.22avg listing price — sweet spot $15–$100
Price range
Great$7.22–$50.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$525K$525K/yr · 200K searches
Review moat
Okay1,557avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand