51
unbleached paper towels
Worth a lookShows low returns (0.1%), but a deep review moat (7,161 avg reviews) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$25.13avg listing price — sweet spot $15–$100
Price range
Great$1.75–$79.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay$107K$107K/yr · 57K searches
Review moat
Bad7,160.61avg incumbent reviews — the moat a new listing must climb