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ultra marathon essentials
Launch itA $1.1M/yr market growing +8.3% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$24.49avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 341K searches
Price range
Great$6.05–$43.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good745.79avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand