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turf tape
Worth a lookShows a sweet-spot price point ($17.99 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$17.99avg listing price — sweet spot $15–$100
Price range
Great$6.48–$56.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Growth
Good+59.5%90-day search growth — must beat 0% to launch
Review moat
Good552.6avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$207K$207K/yr · 302K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse