58
tung
Launch itA $1.1M/yr market growing >1,000% this quarter with returns at 0.3% — clears our launch bar.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 666K searches
Avg price
Great$14.96avg listing price — sweet spot $15–$100
Price range
Good$10.12–$22.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,180.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand