45
true nutra d3 k2
Skip itSoft demand (-21.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$24.03avg listing price — sweet spot $15–$100
Price range
Good$8.06–$31.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Market size
Good$341K$341K/yr · 275K searches
Review moat
Okay1,833.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Signals Out of Stock