39
true dark glasses
Skip itA deep review moat (8,570 avg reviews) — this niche doesn't clear our bar today.
Avg price
Great$89.42avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.11–$154.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$178K$178K/yr · 74K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Returns
Okay4.7%return rate — above 5% kills the launch gate
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Review moat
Bad8,570.27avg incumbent reviews — the moat a new listing must climb
Signals High Price