64
travel wipes
Launch itA $1.3M/yr market growing +34.3% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 1.4M searches
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Good+34.3%90-day search growth — must beat 0% to launch
Price range
Okay$2.18–$24.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.53avg listing price — sweet spot $15–$100
Review moat
Bad6,035.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality