52
travel size fluoride free toothpaste
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Price range
Good$2.88–$31.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.7%90-day search growth — must beat 0% to launch
Market size
Okay$264K$264K/yr · 219K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.92avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad16,625.82avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand