56
travel dish soap
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Price range
Great$2.16–$61.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.18avg listing price — sweet spot $15–$100
Market size
Good$624K$624K/yr · 390K searches
Growth
Good+28.3%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad25,194.55avg incumbent reviews — the moat a new listing must climb