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toy story plates
Worth a lookShows a thin review moat (130 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great129.55avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Growth
Great+81.4%90-day search growth — must beat 0% to launch
Avg price
Great$16.02avg listing price — sweet spot $15–$100
Price range
Good$7.18–$25.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay$181K$181K/yr · 239K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality