43
tough skin
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Price range
Good$5.43–$29.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.2%90-day search growth — must beat 0% to launch
Avg price
Okay$11.53avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,484.13avg incumbent reviews — the moat a new listing must climb
Market size
Bad$73K$73K/yr · 46K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand