51
toothpicks
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($2.96–$10.58) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.7M$2.7M/yr · 3.0M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad10,074.07avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$5.89avg listing price — sweet spot $15–$100
Price range
Bad$2.96–$10.58cheapest to priciest tracked listing — scored on the share inside $15–$100