53
toothpaste tablets
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Great$1.8M$1.8M/yr · 1.3M searches
Avg price
Great$19.22avg listing price — sweet spot $15–$100
Price range
Great$9.88–$43.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,909.83avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand