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toothpaste cavity protection
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Market size
Good$637K$637K/yr · 328K searches
Avg price
Okay$11.58avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Price range
Okay$1.95–$19.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,389.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand