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toothpaste cap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,759avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.64avg listing price — sweet spot $15–$100
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 112K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$1.00–$9.66cheapest to priciest tracked listing — scored on the share inside $15–$100