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toothpaste 1 pack
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Price range
Good$1.97–$42.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.83avg listing price — sweet spot $15–$100
Market size
Good$305K$305K/yr · 203K searches
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Review moat
Bad4,615.97avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand