50
toothbrush with case
Worth a lookShows low returns (0.5%), but pricing outside the sweet spot ($8.18 avg) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Good+20.6%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$171K$171K/yr · 205K searches
Price range
Okay$2.34–$19.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,629.33avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.18avg listing price — sweet spot $15–$100