51
toothbrush heads
Worth a lookShows low returns (0.8%), but a deep review moat (19,214 avg reviews) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good$14.10avg listing price — sweet spot $15–$100
Price range
Good$5.22–$33.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$76K$76K/yr · 76K searches
Review moat
Bad19,214.27avg incumbent reviews — the moat a new listing must climb