57
toothbrush and toothpaste set
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$52.05avg listing price — sweet spot $15–$100
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Market size
Good$642K$642K/yr · 180K searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,415.65avg incumbent reviews — the moat a new listing must climb
Price range
Bad$1.97–$1344.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price