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58

tonsil stone mouthwash

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 35Growth 65Conversion 47Competition 51Returns 98Price range 71Avg price 80Brand share 69Review moat 25Quality gap 52

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$16.90

avg listing price — sweet spot $15–$100

Price range

Good$10.00–$27.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Growth

Good+44.5%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Market size

Okay$170K

$170K/yr · 268K searches

Review moat

Bad4,412.2

avg incumbent reviews — the moat a new listing must climb

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