44
tong balm
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$25.70avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great414.8avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Price range
Great$6.98–$39.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Market size
Bad$70K$70K/yr · 35K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand