52
tommie copper back brace
Worth a lookShows a sweet-spot price point ($41.89 avg), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Avg price
Incredible$41.89avg listing price — sweet spot $15–$100
Price range
Great$10.57–$93.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$1.2M$1.2M/yr · 792K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Returns
Okay4.6%return rate — above 5% kills the launch gate
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Review moat
Bad13,364.84avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand