58
tom ford candle
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$20.62avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Price range
Great$6.65–$39.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,852.15avg incumbent reviews — the moat a new listing must climb
Market size
Bad$86K$86K/yr · 90K searches
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand