47
toilet splash guard
Skip itSoft demand (-16.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great327.46avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.61avg listing price — sweet spot $15–$100
Price range
Great$8.08–$45.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 5% kills the launch gate
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$104K$104K/yr · 185K searches
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Signals Quality Gap