59
toilet paper foam
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$22.29avg listing price — sweet spot $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.80–$35.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,070.45avg incumbent reviews — the moat a new listing must climb
Growth
Good+30.5%90-day search growth — must beat 0% to launch
Market size
Okay$168K$168K/yr · 90K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse