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toilet deodorizer
Launch itA $1.3M/yr market growing +11.0% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Market size
Great$1.3M$1.3M/yr · 1.4M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.0%90-day search growth — must beat 0% to launch
Price range
Okay$3.62–$19.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.61avg listing price — sweet spot $15–$100
Review moat
Bad19,541.62avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand