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toenail fungus treatment
Launch itA $12.1M/yr market growing +2.3% this quarter with returns at 0.5% — clears our launch bar.
Market size
Incredible$12.1M$12.1M/yr · 5.5M searches
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.90avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$8.71–$44.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Review moat
Bad13,161.79avg incumbent reviews — the moat a new listing must climb