59
toe tape
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great60%top-5 brand share — no brand owns this niche
Growth
Good+36.6%90-day search growth — must beat 0% to launch
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.46avg listing price — sweet spot $15–$100
Review moat
Okay3,816.74avg incumbent reviews — the moat a new listing must climb
Price range
Bad$3.79–$18.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$77K$77K/yr · 75K searches