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toddler vitamin d
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$18.96avg listing price — sweet spot $15–$100
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Price range
Good$8.91–$27.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$425K$425K/yr · 261K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,034.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand