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toddler electric toothbrush
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$15.87avg listing price — sweet spot $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Price range
Good$6.85–$24.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$114K$114K/yr · 101K searches
Review moat
Bad5,848.42avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand