35
toddler cold
Skip itSoft demand (-54.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.93avg listing price — sweet spot $15–$100
Price range
Good$9.25–$23.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$99K$99K/yr · 83K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,084.54avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-54.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand