51
tobacco
Worth a lookShows beatable incumbent ratings (3.9★), but weak search conversion (0.9%) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$20.41avg listing price — sweet spot $15–$100
Price range
Great$8.20–$48.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,148.45avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$104K$104K/yr · 569K searches
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals Quality Gap