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67

to go iced coffee cups with lids

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 58Growth 39Conversion 78Competition 76Returns 97Price range 73Avg price 86Brand share 81Review moat 66Quality gap 38

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$19.46

avg listing price — sweet spot $15–$100

Brand share

Great54%

top-5 brand share — no brand owns this niche

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Competition

Great39%

top-5 click share — an open shelf

Price range

Good$9.96–$28.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good847.34

avg incumbent reviews — the moat a new listing must climb

Market size

Good$461K

$461K/yr · 310K searches

Growth

Okay+10.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Search terms