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tissues with lotion
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$2.9M$2.9M/yr · 1.0M searches
Price range
Good$5.89–$28.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.92avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Review moat
Bad18,995.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-33.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand