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tissue paper
Launch itA $6.1M/yr market growing +10.0% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Market size
Incredible$6.1M$6.1M/yr · 5.1M searches
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Price range
Good$3.77–$26.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Avg price
Bad$8.63avg listing price — sweet spot $15–$100
Review moat
Bad7,429.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality