40
tide original
Skip itSoft demand (-52.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Price range
Good$2.63–$44.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.22avg listing price — sweet spot $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$212K$212K/yr · 555K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-52.0%90-day search growth — must beat 0% to launch
Review moat
Bad128,827.16avg incumbent reviews — the moat a new listing must climb