40
thorne kids multivitamin
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Incredible+132.5%90-day search growth — must beat 0% to launch
Avg price
Incredible$33.07avg listing price — sweet spot $15–$100
Price range
Incredible$23.91–$45.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,365.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad$7K$7K/yr · 12K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand