35
thin red ribbon
Skip itPrices mostly outside the sweet spot ($3.69–$14.25) — this niche doesn't clear our bar today.
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.7%return rate — above 5% kills the launch gate
Review moat
Okay1,734.96avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.59avg listing price — sweet spot $15–$100
Market size
Bad$20K$20K/yr · 21K searches
Price range
Bad$3.69–$14.25cheapest to priciest tracked listing — scored on the share inside $15–$100